Driven by a passion for beauty and a deep love for Huế’s traditional paper flower craft village, Ms. Phan Ngọc Hiếu has breathed new life into a craft once thought to be fading. Maypaperflower not only revitalizes traditional paper flowers through a contemporary approach, but also helps promote an environmentally friendly lifestyle and affirms the presence of Vietnamese handicrafts on the global map.

From the perspective of a dairy engineer to the role of a clean food entrepreneur, Ms. Lê Ngọc Thuỳ, together with the HNH Food brand, is steadily advancing toward the vision of ‘wholesome family meals’ for every Vietnamese household—where peace of mind begins with transparency, and quality serves as the foundation for building and spreading trust.

Motivated by her deep affection for the traditional cassava phở of her hometown, which was facing gradual decline, Ms. Lê Thị Kim Ánh made a bold transition into entrepreneurship, reviving a traditional craft village and elevating a local specialty that once stood on the brink of obscurity. Today, Caromi Cassava Phở is not only a source of pride for Quảng Nam Province but also a representative example of innovation rooted in local cultural heritage.

Inspired by a deep longing for the aroma of cinnamon and a heartfelt love for the forests of Trà My, Ms. Nguyễn Thị Hồng Lê founded Minh Phúc Trà My Cinnamon Cooperative with the aspiration of affirming the value of Vietnamese cinnamon in both domestic and international markets. With products certified as OCOP 4-star and a distribution network spanning 29 provinces nationwide, Minh Phúc stands as a vivid testament to the harmonious integration of traditional preservation and innovative development

Inspired by a deep longing for the aroma of cinnamon and a heartfelt love for the forests of Trà My, Ms. Nguyễn Thị Hồng Lê founded Minh Phúc Trà My Cinnamon Cooperative with the aspiration of affirming the value of Vietnamese cinnamon in both domestic and international markets. With products certified as OCOP 4-star and a distribution network spanning 29 provinces nationwide, Minh Phúc stands as a vivid testament to the harmonious integration of traditional preservation and innovative development

From a village schoolteacher with just 140,000 VND in startup capital, Ms. Phạm Thị Mới built “Cô Mới” into a standout local specialty brand in the Mekong Delta. Joining SVF’s incubation program was a turning point that empowered her to elevate her products, expand her market, and spread the entrepreneurial spirit of modern Vietnamese women.