Untangling Corporate Finance: Valuation, Capital Raising, and Effective Cash Flow Management

Are you feeling “lost” in the maze of business finance?

Being a CEO—especially in startups or SMEs—often means being a “Chief Everything Officer”. From sales and operations to finance, you’re juggling it all. We understand that. The recent training “Strong Financial Management – Financial Planning for Successful Fundraising” was designed to help untangle financial complexities and turn concerns into advantages.

Guided by Đường Vân Anh (finance expert with 22+ years of experience) and Lê Thị Tuyết Nhung (audit specialist), participating businesses gained practical insights, including:

1. Valuing your company is no longer a “mystery”
When raising funds, what are you really selling? Your company! But how do you price it fairly?

Learn how to value your business convincingly using multiple perspectives: income, market, and assets.

You don’t need to be a valuation expert—but you must be an expert on your own business. This session equips you with the knowledge to confidently negotiate without relying solely on external valuations.

2. Understanding capital types & fundraising objectives
No more confusion between types of capital and why you’re raising funds:

Equity is the most expensive, debt is the cheapest—knowing this allows smarter financial strategies.

Investors don’t invest because a startup is short on cash—they invest to scale up growth. This mindset shifts your approach to fundraising.

3. Solving real financial & accounting challenges
Every question is addressed:

Learn how to manage and delegate internal governance to maintain motivation for key shareholders and avoid meaningless dilution.

Clarify issues like undistributed profits, capital surplus, personal loan accounting, or consolidating books to increase valuation (especially for tech companies).

Understand accounting risks and how to manage cash flow effectively.

4. Optimizing financial plans for successful fundraising
Get clarity on crucial questions:

How much funding do you need for the next round?

How long will this financial plan cover—1 year or 3 years?

This training equips CEOs not only with knowledge but also tailored solutions to their real-world challenges. The goals are clear:

Build a strong financial plan.

Improve cash flow and asset management.

Confidently present your company’s value to investors.

Ultimately, achieve successful fundraising.

The session concluded with positive feedback from CEOs who appreciated the practical guidance. If you’re seeking real-world financial solutions to elevate your business, prepare for the upcoming programs!